Claim Your Local Listing Pages
If you have not claimed your local business listing on Google and other local directories yet, then you are missing out on potential website visitors, phone calls, and physical visits. Many free listings can help your business gain online exposure, so make sure you take advantage of them.
Audit Your On-Page SEO
To help your website become more search engine friendly you will have to audit your on-page SEO. Make sure each page is correctly optimized for your target keywords. This will help your business be found in the search results. Many local businesses can rank organically because of great on-page SEO.
Build An Email Marketing List
Building a well-targeted email list of probable customers and existing customers allows you to keep them updated on current sales, promotions, and general information about your business. Your brand must remain on their radar so when they are ready to buy, you are the first business to come to their mind.
Become Active On Social Media
Being active on social media will allow you to connect to a new audience and introduce them to your business. Focus on providing them with valuable information that will attract their interest and cause them to naturally check out what your business has to offer.
Create A Blog
Blogging regularly can help to build your online presence and improve your organic reach in the search results. It also gives your potential customers content to engage with when they visit your website. Since you are exceptionally familiar with your business you should be able to come up with topics that will interest your potential customers.
Study Your Google Analytics Data
Your Google Analytics account will provide you with priceless information about your website visitors. Understanding what they are doing when they get to your site and where they are coming from can help you shift your effort to those areas that are producing the highest quality traffic on your website.
Develop Relationships With Local Media Outlets
Reaching out to local TV stations and online news publications and introducing yourself is a good start. Once the connection is established let them know that you would be glad to provide insight regarding your industry if they ever needed it. Also, sending them a press release once in a while is a good idea.